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Institute of Marketing Communications India ®
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The Post Graduate Diploma in Advertising and Public Relation (PGDADPR) along with Masters in Journalism and Mass Communication (MJMC)


Journalism & Mass Communication offers varied tools and resources how to represent yourself to the mass. This mass may be of any type, including internet, business associates, clients, general public and many more. Mass Communication and Journalism will guide you how best you can make over with media and new channels.

Publicity is a requirement. For every industry, organization or institution out there, creating, maintaining and uplifting a good reputation among the public is very crucial to their development. And to do that means to understand the way of thinking of the masses.

The course also aims to familiarize students with key Advertising concepts and their applicability in real-time situations. The course includes all the key areas of Advertising be it agency management and structure, various departments and functioning, copy-writing, visualization and advertising production.

Today, the field of Journalism, Mass Communication, Advertising and Public Relation does not only provide complete job satisfaction, but also offer esteem salary package. This gives favorability and authenticity of course.

Course Objective:

In 2 year Post Graduate Diploma in Advertising and Public Relation + Maters in Journalism and Mass Communication Degree detail courses are offered including practical knowledge of public affairs, advertising, journalism and mass communication.

The aim is to prepare you in a way where you can master on all areas, creation and maintenance of a strong bond and image with the public.


1ST Year

S.NO Subject Code Subject Name
1 101 Introduction to Mass Communication
2 102 Print Journalism
3 103 Advertising and Public Relations
4 104 Introduction to Electronic Media
5 105 Photo Journalism
6 106 Media Law and Ethics
7 107 Development of Media
8 108 Basics of Advertising and PR, the similarities and the differences
9 109 Communication strategy and communication crisis management
10 110 Digital advertising & Digital Public Relations- basics, skills and techniques
11 111 Marketing public relations
12 112 Adverting Campaigns- design, creation, advertisement and tools
13 113 Public Relations in Practice Agency -Structure & Functions (Advertising and PR)
114 114 Agency -Structure & Functions (Advertising and PR)


2ND Year

S.NO Subject Code Subject Name
1 201 Script Writing for Electronic Media
2 202 Corporate Communication and Marketing
3 203 Media Economics
4 204 Cinematography, Lighting, Set, Designing and Make up
5 205 Television Journalism
6 206 Audio Production Techniques
7 207 Video Production
8 208 Project Work
9 209 Public Relations campaign planning
10 210 Ethical and moral basis of advertising and PR
11 211 Market research and consumer research
12 212 Holistic approach- marketing via advertising
13 213 Promotional communication and media planning
14 214 Case studies, assignments and demo sessions


Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the program just as easily.

Program Length

The course is scheduled to take up a time of two years. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each year after the completion of the yearly course. The candidates have to qualify this examination to receive their Post Graduate Diploma in Advertising & Public Relation from IMCI and Masters of in Journalism & Mass Communication Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 1,10,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 4,900/- needs to be paid later as per the examination notification the Institute/University.

Industry and Corporate Placements

The area of Mass Communication, Journalism, Advertising and Public Relation is a cluster of many smaller areas. Thus, the job offerings that are generated by these fields span a lot of dimensions. Taking up this course opens doors in departments like Public Relations, Editing, Publishing, Direction, Movies and Television and Journalism. A candidate with thorough and ample knowledge of this stream can make a career as a PR officer, an editor, a director, a correspondent, a screenwriter, a content optimizer, a copywriter, an advertisement critic, an illustrator, a photojournalist, a sound engineer, a professional blogger or a radio jockey.

IMCI, with its properly connected ties into the industry, ensures that the candidates get an appropriate chance to express themselves. IMCI garners resources to create a portal that leads into some of the finest organisations in this field. A chance is what IMCI offers to its candidates and leaves it upon them to make something of that occasion.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280

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