' imciindia

Institute of Marketing Communications India
Global accredited education & training provider
Accredited Vocational Institution of Ministry of HRD, Government of India
Trusted by organizations & training participants in over 25 countries
Winner of International Star for Leadership in Quality (ISLQ) Award (Paris Star Quality, Europe under Gold category)
Education | Training | Certification | Research

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2 Years Post Graduate Diploma in Advertising and Public Relation (PGDADPR) along with Masters of Business Management in Marketing Management (MBA-MM)


This is the age where the mass is affected and influenced by the media. This is the era where the power of advertising and public relation is a tool and a weapon, which, if used appropriately, can do wonders for the industries and the people.

Publicity is a requirement. For every industry, organization or institution out there, creating, maintaining and uplifting a good reputation among the public is very crucial to their development. And to do that means to understand the way of thinking of the masses and use it to model a perfect example.

Marketing has always been the very baseline on which the customer population for any product or service gets built.

But it has seen a drastic upturn from being physical to going electronic. In the present situation of the industry, it has emerged as a digital force. At this point of time, it is very important to have full and premium access to the skill set that will elevate your possibilities in the concerned field.

This proposed course aims at enhancing your capacity to use the strategic tactics of marketing, advertising and public relations to capture the attention that is your major concern.

Course Objective:

Two year Post Graduate Diploma in Advertising and Public Relation + Masters of Business Management in Marketing Management offer practical knowledge of Public Affairs, Advertising, Business and Marketing.

The course aim is to prepare you in a way where you can master on all areas, creation and maintenance of a strong bond and image with the public and where you can achieve all of your career dreams while managing for Marketing Department.

Today, the field of Marketing, Advertising and Public Relation does not only provide complete job satisfaction, but also offer esteem salary package. This gives favorability and authenticity of course.


1st Year

1st Semester

S.NO Subject Code Subject Name
1 101 Management – Principles and Practices
2 102 Organizational Behavior
3 103 Managerial Economics
4 104 Quantitative Techniques in Management
5 105 Business Accounting & Financial and Management
6 106 Basics of Advertising and PR, the similarities and the differences
7 107 Communication strategy and communication crisis management
8 108 Digital advertising & Digital Public Relations- basics, skills and techniques
9 109 Marketing public relations


2nd Semester

S.NO Subject Code Subject Name
1 201 Research Methods
2 202 Business Environment
3 203 Marketing Management
4 204 Operations Management
5 205 Human Resource Management
6 206 Adverting Campaigns- design, creation, advertisement and tools
7 207 Public Relations in Practice
8 208 Agency -Structure & Functions (Advertising and PR)

2nd  Year

1st Semester

S.NO Subject Code Subject Name
1 301 Corporate and Business Law
2 302 Management Information System
3 303 Advertising & Sales Management
4 304 Marketing Services
5 305 Consumer Behavior & Marketing Research
6 306 Public Relations campaign planning
7 307 Ethical and moral basis of advertising and PR
8 308 Market research and consumer research


2nd Semester

S.NO Subject Code Subject Name
1 401 International Marketing
2 402 Rural Marketing
3 403 Product & Brand Management
4 404 Project Work
5 405 Holistic approach- marketing via advertising
6 406 Promotional communication and media planning
7 408 Case studies, assignments and demo sessions

Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of two year. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each semester after the completion of the semester wise course. The candidates who qualify this examination will be awarded the Post Graduate Diploma in Advertising and Public Relation from IMCI and Masters in Business Administration in Marketing Management Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 1,10,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 7,900/- needs to be paid later as per the examination notification the Institute/University.

Industry and Corporate Placements

Gaining knowledge is one thing. Implementing that knowledge is another thing. But getting a chance to implement what one knows is something on a whole other level.

The industry is huge. And the opportunities are incredibly large in number. But it isn’t often an easy thing to be right where the best openings are. IMCI understands this and considers it a responsibility to introduce those it trains, to the world where they could find a way to flourish.

With its interconnected network of big sized syndicates, professional experts and HR and recruiting officials, IMCI ensures that the program participants get a peek into the industry and a chance to become a part of the privileged layer as well.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280

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