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Institute of Marketing Communications India ®
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Accredited Vocational Institution of Ministry of HRD, Government of India
Trusted by organizations & training participants in over 25 countries
Winner of International Star for Leadership in Quality (ISLQ) Award (Paris Star Quality, Europe under Gold category)
Education | Training | Certification | Research

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2 Years Post Graduate Diploma in Electronic Commerce Management (PGD-ECM) along with Masters of Business Management in E- Commerce (MBA-EC)


E-commerce or electronic commerce is the brand new way of representing firms and extending businesses. It has made the entire syndicate of buying and selling, a very convenient and enjoyable experience. A career in this trend is even more desirable because of the numerous perks. And if you have a passion for making life digitally convenient, this is just the career meant for you.

Course Objective:

This elevated course in e-commerce will teach graduate students all about harvesting maximally from the internet, a global marketplace. They are offered all technical and managerial skills to build business on the internet and constantly thrive as e-commerce sites such as Ebay. In addition to the Basics of Business, Marketing and Finance, other topics covered by this course are Designing of E-Commerce Websites, Computer Networks and Building of Electronic Commerce systems, Computer Architecture, Strategic Marketing, Client-server Computing, Decision Support systems, Financial Accounting, etc. The majority of e-commerce jobs are available with all those companies which sell products or services on the internet, at post like System Administrators, E-Commerce Web Designers and Developers, Code Programmers, Operations Managers, Computer Systems Analysts, etc.


1st Year

1st Semester

S.NO Subject Code Subject Name
1 101 Management – Principles and Practices
2 102 Organizational Behavior
3 103 Managerial Economics
4 104 Quantitative Techniques in Management
5 105 Business Accounting & Financial and Management
6 106 Key concepts and evolution of E-Commerce
7 107 Key issues in developing an E-Business
8 108 Study of online consumer behaviour and CRM

2nd Semester

S.NO Subject Code Subject Name
1 201 Research Methods
2 202 Business Environment
3 203 Marketing Management
4 204 Operations Management
5 205 Human Resource Management
6 206 Consumer satisfaction models, issues and website optimization
7 207 Network security in E-Commerce
8 208 E-Business design and strategic planning


2nd  Year

3rd  Semester

S.NO Subject Code Subject Name
1 301 Management of Financial Institutions
2 302 Economics
3 303 Consumer Behavior
4 304 Aspects of E-Strategy
5 305 Laws of E-Commerce
6 306 Risk strategy response
7 307 Alternative approaches to develop E-commerce
8 308 Environmental factors and macro-economic factors affecting E-Commerce


4th Semester

S.NO Subject Code Subject Name
1 401 Financial Services and Markets
2 402 E-Business Financial Models
3 403 E-Marketing
4 404 Project Work
5 405 Information system and supply change management
6 406 Case studies and observational sessions

Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of two year. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each semester after the completion of the semester wise course. The candidates who qualify this examination will be awarded the Post Graduate Diploma in E-commerce Management from IMCI and Masters of Business Management in E- Commerce Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 1,10,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 7,300/- needs to be paid later as per the examination notification the Institute/University.

Industry and Corporate Placements

By being in touch with the industry at all times, at IMCI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding. The Institute has maintained a properly appropriate relationship with the considered HR departments of the concerned organizations. The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.

IMCI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280

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