' imciindia

Institute of Marketing Communications India ®
Global accredited education & training provider
Accredited Vocational Institution of Ministry of HRD, Government of India
Trusted by organizations & training participants in over 25 countries
Winner of International Star for Leadership in Quality (ISLQ) Award (Paris Star Quality, Europe under Gold category)
Education | Training | Certification | Research

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2 Years Post Graduate Diploma in Digital Media (PGDDM) along with Masters of Business Management in Information Technology (MBA-IT)


Digital Media is a vast field. It targets a vast audience. The web, the social platforms and the mobile audience are just a few major aspects of that massiveness. To be able to reach such a huge base requires a lot of parameters to be twisted and fixed in a particular angle.

Information Technology is an element of Digital Media industry.

The field of IT is a diverse one. There are many opportunities and a lot of scope in this field.

As business and the disciplines of information technology (IT) become more and more intertwined, MBA in IT is becoming an increasingly important qualification for the industry as a whole.

Course Objective:

The content that goes on the internet is never just the matter. It requires grooming. It requires tinkering. Most of all, it requires to be optimized to fit a particular norm, be it any specific type of audience or any specific type of motive. The aim of this course is to prepare you and thus enable you to either create or optimize the media to suit a specific purpose.

Digital media, in its standard definition, is any medium of expression that is available in a machine readable format. In terms of a course, Digital Media is the study of all media distribution platforms and their influences and control.

The power to handle the production & distribution techniques of digital media in association with the new Information technologies is what this course tries to merge with your very inner conscience.


1st Year

1st Semester

S.NO Subject Code Subject Name
1 101 Management – Principles and Practices
2 102 Organizational Behavior
3 103 Managerial Economics
4 104 Quantitative Techniques in Management
5 105 Business Accounting & Financial and Management
6 106 Basic introduction to the media modules and design fundamentals
7 107 Strategies to find the best media for any purpose and multimedia production techniques

2nd Semester

S.NO Subject Code Subject Name
1 201 Research Methods
2 202 Business Environment
3 203 Marketing Management
4 204 Operations Management
5 205 Human Resource Management
6 206 Techniques to produce content, develop a story form and create narratives
7 207 Digital photography- composition, editing, printing, light basic and color basics

2nd  Year

3rd  Semester

S.NO Subject Code Subject Name
1 301 Management Information System
2 302 Database Management Systems
3 303 E-Commerce
4 304 Cloud Computing
5 305 Strategic Management
6 306 Graphic design- illustration, composition and editing techniques
7 307 Video production- creation and digital editing
8 308 Social media- basics, content organisation and optimization


4th Semester

S.NO Subject Code Subject Name
1 401 Software Project Management
2 402 Data Mining and Data Warehousing
3 403 Software Engineering
4 404 Information Security Systems
5 405 Project Work
7 406 Sound engineering- quality audio creation for media
8 407 Interaction skills, communication skills and subject preparation
9 408 Demo sessions and practical training

Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of two year. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each semester after the completion of the semester wise course. The candidates who qualify this examination will be awarded the Post Graduate Diploma in Digital Media from IMCI and Masters of Business Management in Information Technology Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 57,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 7,000/- needs to be paid later as per the examination notification of the Institute/ University.

Industry and Corporate Placements

Along with the well managed educational experience, IMCI also takes care of the after-education experience. This institution has a good reputation among the rank of industries that matter. This is equivalent to having a good network with reaches in places that are of significance.

The participants are allowed a window into the corporate sector. With the qualities they develop, IMCI gives them a chance at industrial placements. While this strengthens their experience, it also allows them to gain an insight into the kind of competition that they are up against in the industry.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280

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