' imciindia

Institute of Marketing Communications India ®
Global accredited education & training provider
Accredited Vocational Institution of Ministry of HRD, Government of India
Trusted by organizations & training participants in over 25 countries
Conferred with QUALITY COUNCIL OF INDIA (QCI) – D.L. SHAH NATIONAL QUALITY AWARD
Winner of International Star for Leadership in Quality (ISLQ) Award (Paris Star Quality, Europe under Gold category)
Education | Training | Certification | Research

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2 Years Post Graduate Diploma in Digital Marketing (PGDDM) along with Masters of Business Management in Marketing Management (MBA-MM)

Introduction:

Marketing has always been the very baseline on which the customer population for any product or service gets built.

But it has seen a drastic upturn from being physical to going electronic. In the present situation of the industry, it has emerged as a digital force. At this point of time, it is very important to have full and premium access to the skill set that will elevate your possibilities in the concerned field.

Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.

This proposed course aims at enhancing your capacity to use the strategic tactics of marketing to capture the attention that is your major concern.

Course Objective:

Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn’t enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing.

To settle into this new platform requires proper training. That is what this course aims to bring.

The power to handle the complex techniques of digital marketing in association with the new Information technologies is what this course tries to merge with your very inner conscience.

Subjects:

1st Year

1st Semester

S.NO Subject Code Subject Name
1 101 Management – Principles and Practices
2 102 Organizational Behavior
3 103 Managerial Economics
4 104 Quantitative Techniques in Management
5 105 Business Accounting & Financial and Management
6 106 Introduction to Digital Marketing, Analytical tools.
7 107 Basic Marketing Concepts
8 108 Basic statistics and tools for prediction via analysis
9 109 Search Engine Marketing, Google Ad Words

 

 

2nd Semester

S.NO Subject Code Subject Name
1 201 Research Methods
2 202 Business Environment
3 203 Marketing Management
4 204 Operations Management
5 205 Human Resource Management
6 206 Search Engine Optimization, Google Analytics
7 207 Social Media Marketing, Social Media Analytics, SMO
8 208 Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing, etc.

2nd  Year

1st Semester

S.NO Subject Code Subject Name
1 301 Corporate and Business Law
2 302 Management Information System
3 303 Advertising & Sales Management
4 304 Marketing Services
5 305 Consumer Behavior & Marketing Research
6 306 Training with marketing datasets, analysis and observation of dummy displays.
7 307 Basic of Web Designing and development.
8 309 Planning, implementation and management strategies for digital marketing.

 

2nd Semester

S.NO Subject Code Subject Name
1 401 International Marketing
2 402 Rural Marketing
3 403 Product & Brand Management
4 404 Project Work
6 405 Basics of launching a campaign with a directional motive, perspective of a global campaign.
7 406 Addressing of marketing issue in various hemisphere.
8 407 Related Case Studies and Observational sessions.

Eligibility Criterion

The course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of two year. The subjects and sessions have been designed as per the two year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each semester after the completion of the semester wise course. The candidates who qualify this examination will be awarded the Post Graduate Diploma in Digital Marketing from IMCI and Masters in Business Administration in Marketing Management Degree from UGC approved University.

Programme Fees

The mandatory course fee of the whole programme is Rs 1,10,000/- .This covers for the course registration fees, Interactive Lecture fee on key areas, Course material fee etc. Apart from this, an examination fee of Rs 7,900/- needs to be paid later as per the examination notification the Institute/University.

Industry and Corporate Placements

Gaining knowledge is one thing. Implementing that knowledge is another thing. But getting a chance to implement what one knows is something on a whole other level.

The industry is huge. And the opportunities are incredibly large in number. But it isn’t often an easy thing to be right where the best openings are. IMCI understands this and considers it a responsibility to introduce those it trains, to the world where they could find a way to flourish.

With its interconnected network of big sized syndicates, professional experts and HR and recruiting officials, IMCI ensures that the program participants get a peek into the industry and a chance to become a part of the privileged layer as well.

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280


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