Mr. Samar Abbas

Director, Dean and Editor

Mr. Samar Abbas is the owner of an eminent and dynamic disposition with a rich experience of seventeen years in Advertising, Media, Digital Marketing and Education. Owing to his academic achievements and interests and a fiery passion for his work, he has gained experience and has acquired deep understanding of several sectors of the business industry throughout his career. He is an alumnus of IIM Lucknow, from where he has completed his Executive MBA. Past endeavours of Mr. Abbas involve his term with Dentsu India Group, which is a Japanese MNC, specialising in Marketing and Advertising, Binary Tree Inc where he looked after operations and digital business and Network 18 ( the country's leading media conglomerate which operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18, CNN-News18, IBN7, ETV channels and a joint venture with Viacom, Colors, MTV, MTV Indies, Comedy Central, Vh1, Nick, Sonic, Nick Jr, Teen Nick) wherein he is known for his work in the areas of business development & analysis, new business acquisition, project delivery, talent acquisition, training & development etc. He has been involved with the CDS, Centre for Development Studies, as an Assistant Director as well. He deserves and has been awarded with credit for several of his significant contributions in the Media, Advertisement & training Industries. He has participated in and has helped direct quite a few development studies. He has been associated with various Non-governmental organisations, with whom, he still consults from time to time and for certain cases. His contributions span across numerous of the esteemed projects, work models, business agendas and organisational setups which have been plotted and guided by him for the Education and Training Industry, Information Technology, Advertising, Media and Digital Marketing Industries.


The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: