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Institute of Marketing Communications India ®
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Bachelor of Business Management

Marketing Management


The striking aspect of ever changing requisites of corporate sector has aroused the need of efficient managers and effective managerial personnel those who can revert this ever changing corporate sector with their operative tasks. Today, every sector needs worthy and credential managers in order to make over with every need of the society.

Course Objective:

Marketing is a domain core segment of every business that makes BBA in Marketing as one of the international recognized degree where students will learn about fundamentals of Marketing and Branding, Competition Analysis, Business Research and Costing. Students who have interest in bringing the varied businesses on the mark through their majestic marketing skills can join this program.


1st Year

1st Semester
S.NO Subject Code Subject Name
1 101 Quantitative Analysis
2 102 Business Management and Organizational Behavior
3 103 Communication Skills for Business Purpose
4 104 Practical

2nd Semester

S.NO Subject Code Subject Name
1 201 Financial Accounting
2 202 Fundamental of Economics
3 203 Basics of Marketing
4 204 Practical

2nd  Year

1st Semester
S.NO Subject Code Subject Name
1 301 Human Resource Management
2 302 Cost and Management Accounting
3 303 Production and Operations Management
4 304 Practical

2nd Semester
S.NO Subject Code Subject Name
1 401 Financial Management
2 402 Human Resource Development
3 403 Business Environment
4 404 Practical

3rd Year

1st Semester

S.NO Subject Code Subject Name
1 501 Purchase and Materials Management
2 502 Marketing Management
3 503 Capital Markets
4 504 Practical
2nd Semester
S.NO Subject Code Subject Name
1 601 Services Marketing
2 602 Consumer Protection
3 603 E-Commerce
4 604 Project Work

Eligibility Criterion

The Degree course requires every candidate to have 10+2 in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the program just as easily.

Program Length

The course is scheduled to take up a time of three year. The subjects and sessions have been designed as per the three year deadline and hence, carry a distributed sense among themselves.

Examination and Certification

An evaluation is scheduled at the end of each semester after the completion of the semester wise course. The candidates who qualify this examination will be awarded the Bachelor of Business Management in Marketing Management Degree from UGC approved University.

Programme Fees

The mandatory course fee of the programme is Rs 40,000/- per year. This covers for the course registration fees, tuition fees, course material fees etc. Apart from this, an examination fee of Rs 1,000/- per semester needs to be paid later as per the examination notification of the Institute/University.

Industry and Corporate Placements

With connections and relationships spread along, all the participants of this course can enjoy the benefits of industry placements. Not just that, these links and tie ups make the process of gaining knowledge a more detailed and informative one. Since we know exactly what the industry wants, courtesy to the corporate links, it helps us in grooming the students into just the precise kind of professionals.

For further enquiries or Prospectus, write to or call us on: info@imciindia.org/+ 91 9650304949,+91 120-2427175, 4375280

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